Categories/Culture
Top Culture Substacks by Revenue
Public estimates for the highest-revenue culture newsletters on Substack. Figures are rounded ranges, not exact totals.
| # | Publication | Author | Subs | Est. revenue | 30d |
|---|---|---|---|---|---|
| 1 | Vale Tutto - di Selvaggia Lucarelli | Selvaggia Lucarelli | ~230k | $980k – $1.6M / yr | Strong growth |
| 2 | ✿ shit you should care about ✿ | shit you should care about | ~668k | $620k – $1.1M / yr | Strong growth |
| 3 | The Isolation Journals with Suleika Jaouad | Suleika Jaouad | ~231k | $500k – $920k / yr | Strong growth |
| 4 | House Inhabit | Jessica Reed Kraus | ~443k | $480k – $900k / yr | Mostly flat |
| 5 | Happy Doggo | Niall Harbison | ~136k | $350k – $650k / yr | Strong growth |
| 6 | Things That Don't Suck | Andrea Gibson | ~210k | $310k – $570k / yr | Strong growth |
| 7 | Dr Stacey Patton | Dr Stacey Patton | ~50k | $290k – $550k / yr | Strong growth |
| 8 | The Audacity. | Roxane Gay | ~185k | $260k – $480k / yr | Strong growth |
| 9 | Dean Blundell | Dean Blundell | ~72k | $220k – $420k / yr | Strong growth |
| 10 | Hung Up | Hunter Harris | ~189k | $210k – $390k / yr | Mostly flat |
| 11 | GOOD MOVIE | Shea Serrano | ~128k | $210k – $390k / yr | Declining |
| 12 | internet princess | rayne fisher-quann | ~147k | $200k – $360k / yr | Strong growth |
| 13 | Outspoken with Dr Naomi Wolf | Dr Naomi Wolf | ~115k | $170k – $310k / yr | Declining |
| 14 | After School by Casey Lewis | Casey Lewis | ~89k | $130k – $250k / yr | Strong growth |
| 15 | ⚜️ The Shallontourage ⚜️ | Shallon Lester | ~4.0k | $130k – $230k / yr | Mostly flat |
| 16 | Alexandria | Richard Spencer | ~10k | $120k – $220k / yr | Mostly flat |
| 17 | Oldster Magazine | Sari Botton | ~86k | $120k – $220k / yr | Strong growth |
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Every Friday: breakout publications, revenue milestones, and what moved in the Substack economy. No account required.
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