Categories/Design
Top Design Substacks by Revenue
Public estimates for the highest-revenue design newsletters on Substack. Figures are rounded ranges, not exact totals.
| # | Publication | Author | Subs | Est. revenue | 30d |
|---|---|---|---|---|---|
| 1 | Homeward | Amanda Hesser | ~620k | $390k – $720k / yr | Declining |
| 2 | Home | India Knight | ~84k | $220k – $400k / yr | Declining |
| 3 | WEARSTLERWORLD | Kelly Wearstler | ~48k | $180k – $330k / yr | Strong growth |
| 4 | UX Movement Newsletter | Anthony | ~54k | $130k – $230k / yr | Mostly flat |
| 5 | By Candlelight | Lacy Phillips | ~27k | $110k – $210k / yr | Mostly flat |
| 6 | The Gardening Mind by Jo Thompson | Jo Thompson | ~39k | $84k – $160k / yr | Strong growth |
| 7 | W.D.C. Journal | W Design Collective | ~13k | $84k – $160k / yr | Mostly flat |
| 8 | Joie De Vivre | Lisa Dawson | ~20k | $70k – $130k / yr | Mostly flat |
| 9 | Mad About The House by Kate Watson-Smyth | Kate Watson-Smyth | ~25k | $70k – $130k / yr | Mostly flat |
| 10 | ADPList’s Newsletter | Felix Lee | ~214k | $63k – $130k / yr | Mostly flat |
| 11 | Our Amagansett House | Victoria Wolff | ~15k | $57k – $120k / yr | Strong growth |
| 12 | À La Carte | Ali LaBelle | ~32k | $47k – $97k / yr | Strong growth |
| 13 | A Tiny Apt. | Christene Barberich | ~24k | $46k – $96k / yr | Mostly flat |
| 14 | The Looking Glass | Julie Zhuo | ~95k | $43k – $89k / yr | Mostly flat |
| 15 | INDIA HICKS. An Unexpected Journey. | India Hicks | ~91k | $42k – $88k / yr | Strong growth |
| 16 | Never Sponsored | Christopher Schwarz | ~14k | $41k – $85k / yr | Mostly flat |
| 17 | there_y0u_are | Talia | ~23k | $40k – $84k / yr | Strong growth |
| 18 | A Considered Space | Eleanor Cording-Booth | ~15k | $34k – $72k / yr | Strong growth |
| 19 | These Walls by Josh Young | Josh Young | ~5.0k | $31k – $63k / yr | Mostly flat |
| 20 | What's Left | Virginia Chamlee | ~17k | $25k – $53k / yr | Strong growth |
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Every Friday: breakout publications, revenue milestones, and what moved in the Substack economy. No account required.
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