Categories/Fashion & Beauty
Top Fashion & Beauty Substacks by Revenue
Public estimates for the highest-revenue fashion & beauty newsletters on Substack. Figures are rounded ranges, not exact totals.
| # | Publication | Author | Subs | Est. revenue | 30d |
|---|---|---|---|---|---|
| 1 | Big Salad | Joanna Goddard | ~199k | $530k – $980k / yr | Declining |
| 2 | Elsabratt | Elsabratt | ~3.0k | $500k – $920k / yr | Strong growth |
| 3 | The Cereal Aisle by Leandra Medine Cohen | Leandra Medine Cohen | ~169k | $240k – $460k / yr | Mostly flat |
| 4 | The Wardrobe Edit | Anna Newton | ~125k | $190k – $350k / yr | Strong growth |
| 5 | The Review of Beauty by Jessica DeFino | Jessica DeFino | ~134k | $170k – $310k / yr | Mostly flat |
| 6 | The Wardrobe Edit | Anna Newton | ~125k | $160k – $300k / yr | Strong growth |
| 7 | Fwd: from a friend | Emily Schuman | ~117k | $150k – $290k / yr | Strong growth |
| 8 | 5 Things You Should Buy | Becky Malinsky | ~105k | $150k – $270k / yr | Mostly flat |
| 9 | Downtime | Alisha Ramos | ~101k | $150k – $270k / yr | Declining |
| 10 | HABITUALLY CHIC | Habitually Chic | ~25k | $130k – $230k / yr | Strong growth |
| 11 | Scratch Pad by The Stripe | Grace Atwood | ~57k | $98k – $180k / yr | Mostly flat |
| 12 | Trade Offs by Julia and Thomas Berolzheimer | Julia & Thomas Berolzheimer | ~25k | $98k – $180k / yr | Strong growth |
| 13 | Unpolished Watches | Tony Traina | ~14k | $98k – $180k / yr | Mostly flat |
| 14 | So Many Thoughts | Elizabeth Holmes | ~77k | $91k – $170k / yr | Mostly flat |
| 15 | the strict list | denna | ~29k | $91k – $170k / yr | Mostly flat |
| 16 | In Moda Veritas | Irene Kim (김애린) | ~17k | $91k – $170k / yr | Mostly flat |
| 17 | The Allison Bornstein Newsletter | Allison Bornstein | ~58k | $91k – $170k / yr | Strong growth |
| 18 | Throwing Fits | Throwing Fits | ~33k | $84k – $160k / yr | Strong growth |
| 19 | JAKE WOOLF | JAKE WOOLF | ~28k | $84k – $160k / yr | Mostly flat |
| 20 | Unpolished | Courtney | ~41k | $84k – $160k / yr | Mostly flat |
| 21 | Girls of a Certain Age | Kim France | ~24k | $84k – $160k / yr | Mostly flat |
| 22 | Bobbi Brown | Bobbi Brown | ~17k | $84k – $160k / yr | Mostly flat |
| 23 | Remotely by Lucy Williams | Lucy Williams | ~70k | $84k – $160k / yr | Strong growth |
| 24 | Back Row | Amy Odell | ~69k | $84k – $160k / yr | Mostly flat |
| 25 | Nymphet Alumni | Nymphet Alumni | ~9.0k | $77k – $140k / yr | Mostly flat |
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