Categories/Fashion & Beauty
Top Fashion & Beauty Substacks by Revenue
Public estimates for the highest-revenue fashion & beauty newsletters on Substack. Figures are rounded ranges, not exact totals.
| # | Publication | Author | Subs | Est. revenue | 30d |
|---|---|---|---|---|---|
| 1 | Big Salad | Joanna Goddard | ~201k | $530k – $980k / yr | Declining |
| 2 | Elsabratt | Elsabratt | ~2.0k | $330k – $610k / yr | Not enough history |
| 3 | The Cereal Aisle by Leandra Medine Cohen | Leandra Medine Cohen | ~169k | $240k – $440k / yr | Mostly flat |
| 4 | The Wardrobe Edit | Anna Newton | ~121k | $180k – $340k / yr | Strong growth |
| 5 | The Review of Beauty by Jessica DeFino | Jessica DeFino | ~134k | $180k – $330k / yr | Mostly flat |
| 6 | The Wardrobe Edit | Anna Newton | ~121k | $170k – $310k / yr | Strong growth |
| 7 | 5 Things You Should Buy | Becky Malinsky | ~105k | $150k – $290k / yr | Mostly flat |
| 8 | Downtime | Alisha Ramos | ~102k | $150k – $270k / yr | Mostly flat |
| 9 | Fwd: from a friend | Emily Schuman | ~116k | $130k – $230k / yr | Declining |
| 10 | HABITUALLY CHIC | Habitually Chic | ~24k | $120k – $220k / yr | Mostly flat |
| 11 | So Many Thoughts | Elizabeth Holmes | ~78k | $98k – $180k / yr | Mostly flat |
| 12 | Trade Offs by Julia and Thomas Berolzheimer | Julia & Thomas Berolzheimer | ~24k | $98k – $180k / yr | Strong growth |
| 13 | the strict list | denna | ~29k | $91k – $170k / yr | Mostly flat |
| 14 | In Moda Veritas | Irene Kim (김애린) | ~17k | $91k – $170k / yr | Mostly flat |
| 15 | Scratch Pad by The Stripe | Grace Atwood | ~57k | $84k – $160k / yr | Mostly flat |
| 16 | The Allison Bornstein Newsletter | Allison Bornstein | ~56k | $84k – $160k / yr | Mostly flat |
| 17 | JAKE WOOLF | JAKE WOOLF | ~28k | $84k – $160k / yr | Mostly flat |
| 18 | Unpolished | Courtney | ~41k | $84k – $160k / yr | Mostly flat |
| 19 | Girls of a Certain Age | Kim France | ~24k | $84k – $160k / yr | Strong growth |
| 20 | Bobbi Brown | Bobbi Brown | ~17k | $84k – $160k / yr | Mostly flat |
| 21 | Back Row | Amy Odell | ~69k | $84k – $160k / yr | Mostly flat |
| 22 | Remotely by Lucy Williams | Lucy Williams | ~69k | $77k – $140k / yr | Strong growth |
| 23 | Luca Turin on perfume etc. | Luca Turin 🇮🇹🇪🇺 | ~8.0k | $77k – $140k / yr | Mostly flat |
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