Rankings/THE OPT OUT
THE OPT OUT
by kelly johnson
Where normalizing the choice not to have kids, raging against the patriarchy, and pop culture collide.
Free subscribers
~3.0k
Est. revenue
$5k – $9k / yr
Last 30 days
Mostly flat
Public estimates are rounded ranges, not exact figures. Paid plans include precise metrics, history charts, sponsor intel, and exports. Last updated Sep 11, 2026.
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Emily Ley’s Substack
~253k subs · $490k – $910k / yr
MOTHERHOOD UNTIL YESTERDAY
~23k subs · $110k – $210k / yr
Dana's Substack
~9.0k subs · $77k – $140k / yr
Techno Sapiens
~52k subs · $70k – $130k / yr
Family Troubles
~75k subs · $56k – $120k / yr
Kids + Faith
~11k subs · $49k – $100k / yr
Now What
~30k subs · $47k – $97k / yr
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Every Friday: breakout publications, revenue milestones, and what moved in the Substack economy. No account required.
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